Generally speaking, from the moment we wake up, to the moment we go to sleep, we are frequently engaging with various forms of web-enabled media. Our days start with our smart phones, which are sometimes our alarm clocks, then we... Continue reading →

So, on the 5th of September 2014, I started my Graduate Certificate in Social Media at Seneca College. I can’t even begin to describe the thoughts, fears, excitement and apprehension that went through my head. Having graduated from a UK... Continue reading →

When I think of anything fresh, I can’t get this song out of my head… Thanks You Tube for a trip down memory lane. The words even apply considering SEO Content Optimization – Freshness Update! Just change the she’s to... Continue reading →

There are many things to consider when thinking about a Social Media strategy. One of the most important elements is the audience itself; who are you targeting, how will you target them, where are they and why should they listen... Continue reading →

Tonight, as I started to pack to move into my beautiful new home, I decided to begin by raiding my Mum’s stash of spices in order to fill my lovely new IKEA jars. As my senses were engulfed in the... Continue reading →

All Social Media strategies begin by defining goals/objectives. From the reading and anecdotal research undertaken, it is apparent that there are substantial differences between the target audiences social and web strategies for Businesses, Non-Profit and Government. The first graph is... Continue reading →

One day, I will go here… by Raheela Nanji on Exposure Continue reading →

I hope you enjoy it as much as I do Source: YouTube Continue reading →

This exercise showed me how in our lives we have clusters of people from various parts of our lives.  The interesting thing is that most of the people within the individual clusters actually start to link with each other as... Continue reading →